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The Origin of Immersive Art in Mexico: Microenormous

Mariano Badaracco (artist), Alex Cheetah (co-creator, Immersia), Luis Díaz (installation artist), Panchito López (performance artist), Óscar Serrano (Microenormous performance director). Moderators: Jose Manuel Quintana and Sergio Celis (Co-Directors, Microenormous).
The dialogue will center on the rise of immersive experiences in Mexico, delving into the art trends that characterize these activations and the pivotal role of artists in crafting installations. It will further explore how performance art and installations within a space possess the unique ability to forge a connection with the audience, drawing them into a singular, captivating realm and creating an experience that stimulates and engages.

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