Wednesday, 5 de February de 2025
13:00

Within the framework of the 21st edition of ZⓈONAMACO, AXA Mexico will present for the second time the “AXA Mexico Art Award” to promote the development of Mexican contemporary women artists. In addition to the recognition, the winning work will be acquired to form part of the collection of the French insurance company that has supported the preservation and care of art in Mexico for 16 years.

Wednesday, 5 de February de 2025
14:00

Presentation for the second year of the Fountainhead Arts Residency Prize to a selected artist from the ZⓈONAMACO EJES section, who will complete an artistic residency at Fountainhead Arts in Miami in 2026. There will also be a talk with the winning artist about the artistic projects. Fountainhead is a preeminent artist residency focused on elevating and nurturing artists' voices; its 550+ alumni roster includes some of the most recognizable artistic talent working in the world today.

Wednesday, 5 de February de 2025
15:30

A discussion exploring the Starbucks Art Program, an initiative that embodies the brand’s values through collaborations with emerging artists to create cultural narratives that enrich its spaces and foster connections with the public. The talk will cover topics such as the artistic process, the integration of Mexican talent into the industry, and the importance of making design and art accessible to all Mexicans. The conversation will also examine Starbucks’ strategy for strengthening community ties through art and design, along with its plans for 2025, focusing on art and its commitment to Made-in Mexico initiatives.