José Esparza (Executive Director and Chief Curator,Storefront for Art and Architecture), Amada Maxwell (Global New Business, Artsy), Manuela Moscoso (Executive Director and Chief Curator, Center for Art, Research and Alliances), María Elena Ortiz (Curator The Modern Art Museum of Fort Worth), Direlia Lazo (Curator ZⓈONAMACO EJES). The talk will explore what it means to curate in the context of an art fair, from the perspective of curators who have worked in both institutional and fair settings.