Pedro Arturo Ruiz (Creative Director and Partner of ÁLBUM, and Brand and Communication Creative Director at Candor), Montserrat Piña (Industrial designer), and Federico Stefanovich (Industrial designer). Moderator: Jorge Diego Etienne (Co-Curator of ZⓈONAMACO DISEÑO EMERGENTE). The talk will present diverse perspectives on the direction design is taking in Mexico and Latin America. Relevant topics such as the processes and results that are at the forefront and how they influence their current practices will be discussed.