This award emerges as an outstanding philanthropic recognition, conceived in alliance with the Erarta Foundation, by presenting, for the second time, an unprecedented amount of USD $100,000 –the highest prize awarded at an art fair. This large sum will be divided equally between the artist and the gallery, showing the unique and equitable structure of the prize. Furthermore, another distinctive feature of the award is its selection process, since the winning work is chosen by ZⓈONAMACO attendees, reflecting the interactive and inclusive nature of the award.